Ducati 750

Motorcycle advertising has changed a huge amount since the ’70s and ’80s. It used to be Girl-Bike-Logo and motorcycle sales were booming, in more recent times it’s become more technical and motorcycle sales have waned, I may be drawing an overly simplistic correlation-causation line in the sand here but I vote that we go back to the ads like this one.

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Ducati 900TT by Rad Ducati

This bike started life as a 1992 Ducati 900TT, already a serious bike in it’s own right. Interestingly, the first thing Rad Ducati did was add a modified Yamaha TZ 250 GP solo seat and modified Yamaha TZ 250 GP front fairings. Tell this to any hardcore Ducatiphile and they’ll be frothing at the mouth but the end result is superb.

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