The Ferrari Modulo

The Ferrari Modulo was created by iconic automotive design firm Pininfarina in 1970 on commission from Ferrari, Ferrari at the time had a number of left over 512 S models that it couldn’t sell (or race) and so they gave one to Pininfarina and essentially said “make something wonderful”.

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The Slugger by Mikael Lugnegård

I love great industrial design. It actually puts me in a good mood to discover hitherto undiscovered designers whose work deserves much wider exposure. This motorcycle concept, dubbed “The Slugger” is the work of Swedish designer Mikael Lugnegård, a talented 31 year old with a penchant for automotive and motorcycle design based in Umeå.

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The Magpul Ronin

In 2010, as a design and engineering exercise, Magpul acquired a Buell 11125R and set to work on it. What you see above and below is the completed bike, and I can’t help but think it’s pretty remarkable. The Magpul Ronin is a…

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General Motors Aerotrain

The General Motors Aerotrain was an experimental direction taken by GM in the mid-1950’s, it was designed by legendary car-man Chuck Jordan, the classic 50’s American car influence is clearly apparent in its conceptualisation from tip to tail.

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Tag Heuer Dashboard Timer

Modern design trends tend towards the digitisation of formerly mechanical objects, often into an onscreen display. Whilst I understand the importance of progress I can’t help but feel a little nostalgic for a time before Turing’s idea really took off and the mechanical device was still king.

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Knuckler Glove by Iron & Resin

A decent pair of leather gloves are a step below a helmet in their importance to motorcyclists, I’ve had a couple of motorcycle mishaps in my time and it always seems that my hands hit the ground first, followed by every other part of my body, with varying degrees of speed, pain and skin-loss.

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Shell Road Map

From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.

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Le Side-Car

It seems a shame that side cars have fallen from grace in the modern age, this French example built by Simard is a work of art. Hell even the advertising is a work of art.

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Les Ateliers Ruby Helmet by Jerome Coste

When it comes to helmet design, no one beats Ruby. This French company produces some of the best looking lids currently in production and before you dismiss them as mere toys, you might be interested to know that they’re certified by both the US DOT and the stringent European ECE 22.05.

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