I love great industrial design. It actually puts me in a good mood to discover hitherto undiscovered designers whose work deserves much wider exposure. This motorcycle concept, dubbed “The Slugger” is the work of Swedish designer Mikael Lugnegård, a talented 31 year old with a penchant for automotive and motorcycle design based in Umeå.

The Slugger is a V-Twin powered sportbike concept not dissimilar from something that might come from the mind of Erik Buell. It has a short wheelbase, inverted forks, twin vented discs up front, a rear mono shock and no room for your girlfriend.

I like the fact that this bike isn’t based on some futuristic technology, it’s a bike that could be built tomorrow by people with the engineering chops and that somehow makes it more approachable, more attainable and more appealing.

Visit Mikael Lugnegård here to see more of his work.

Founder & Senior Editor Silodrome

Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.

Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.

Published by Ben Branch -