From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.
In fact I’m surprised that no enterprising marketing chap has convinced Shell, Exxon, Caltex etc to create and distribute their own GPS app for iPhones and then offer it for free. Being able to both advertise your product and direct people to your gas stations seems like a good idea, although on second thought, oil companies don’t seem to be all that good at directing their oil tankers away from rocks.
Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.
The Racing Scene is a 1969 film presented by James Garner, interestingly it’s a personal favorite of Quentin Tarantino who showcased it at the New Beverly Theater in Los Angeles alongside the Steve McQueen classic Le Mans. The film covers a wide array of different racing series and formats including sports car racing at the…
The Vaktare M.G. Aviator Jacket is a new design from the American motorcycle gear manufacturer, it was designed in the style of classic aviator jackets from the golden age of piston-powered fighter aircraft – but it includes a series of features to make it suitable for motorcycle use. Vaktare M.G. Vaktare M.G. is an LA-based…
This beautifully detailed Ayrton Senna sculpture is a life-size piece by celebrated artist Paul Oz, it’s comprised of 160 kilograms of raw bronze, and it carries the not-insignificant price tag of £199,000 (approximately $256,000 USD). In 1993 Senna said “If you take away Eau Rouge, you take away the reason why I do this”, for…
This is the DeLorean documentary by Pennebaker Hegedus Films, it’s a full-length film about the DeLorean Motor Corporation, the DMC-12, John DeLorean, and the trials and tribulations that the company confronted before the launch of their iconic car. Filmmakers Chris Hegedus and D.A. Pennebaker are icons of the direct cinema approach to filmmaking, they typically…
The White’s Boots x Iron & Resin MP Service Boot is a collaboration between the two uniquely American companies to produce a boot that has the potential to last decades rather than just years. White’s Boots White’s Boots has been in business since 1853, making industrial-grade footwear for the loggers of West Virginia back before…
At first glance this 1958 Ice Speedster looks like a prop from one of the original Star Wars films. In fact I wouldn’t be at all surprised if George Lucas had encountered one and used it as a base for the X-34 Landspeeder driven by Luke Skywalker on Tattoine. Snow Planes Those of you from…
