From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.
In fact I’m surprised that no enterprising marketing chap has convinced Shell, Exxon, Caltex etc to create and distribute their own GPS app for iPhones and then offer it for free. Being able to both advertise your product and direct people to your gas stations seems like a good idea, although on second thought, oil companies don’t seem to be all that good at directing their oil tankers away from rocks.
Ben has had his work featured on CNN, Popular Mechanics, Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and many hundreds of thousands of followers on social media.
This article and its contents are protected by copyright, and may only be republished with a credit and link back to Silodrome.com - ©2021
Related Posts
Free Book: A Field Guide to Roadside Wildflowers At Full Speed 
“A Field Guide to Roadside Wildflowers At Full Speed” is a freely downloadable ebook in PDF format by Chris Helzer, the Director of Science for The Nature Conservancy in Nebraska. It’s a comedic take on…
Read More
For Sale: The 707 hp Jeep Wagoneer Hellwagon – The Greatest SUV Sleeper Of All Time 
Although it looks entirely stock from the outside, this 1989 Jeep Wagoneer is fitted with a 707 hp Hellcat engine and a specially modified drivetrain designed to withstand the prodigious 650 ft lbs of torque….
Read More
The Fiat 8V by Vignale – An Advanced Italian V8 From The Jet Age 
The Fiat 8V is the only V8 car ever built by Fiat, it was launched in the early 1950s as an answer to the elegant V8 GT cars coming out of the United States…
Read More
The Timex Navi XL – A Tough, Daily Wearable American Watch For $155 USD 
The Timex Navi XL is a new dive watch from the American watchmaker designed to evoke the styling cues of their original dive watches while offering a slew of modern upgrades and a larger 41…
Read More
Documentary: The 1978 Jeep Expedition of the Americas 
Editor’s Note: Some of you may have noticed that this is the third “expedition across the Americas” type documentary that we’ve featured in recent weeks. This may be due to Covid-related cabin fever, however each of these…
Read More
1963 Corvette Grand Sport by The Duntov Motor Company 
In 2009 GM awarded an exclusive licensing agreement to The Duntov Motor Company to bring the legendary 1963 Corvette Grand Sport back to life, and put it into limited production as an official continuation car….
Read More
