From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.
In fact I’m surprised that no enterprising marketing chap has convinced Shell, Exxon, Caltex etc to create and distribute their own GPS app for iPhones and then offer it for free. Being able to both advertise your product and direct people to your gas stations seems like a good idea, although on second thought, oil companies don’t seem to be all that good at directing their oil tankers away from rocks.
Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.
With an estimated hammer price of just $20,000 to $25,000 USD, this Shelby Aurora V8 Can-Am prototype is possibly one of the best value four-wheeled propositions we’ve seen come up for auction in recent memory. The Shelby Can-Am Series The Shelby Can-Am is a car that was developed in 1989 for a single-make racing series…
The Roland Sands Design Fresno Riding Shoe is a motorcycle boot designed for everyday use – both on and off your bike. While it’s not recommended to ride a motorcycle in regular shoes, the Fresno is no ordinary shoe. It was designed from a blank slate specifically for motorcyclists, with a reinforced heel cup, ankle…
The Ford Mustang driven by Steve McQueen in the 1968 cult classic “Bullitt”, now known as the Bullitt Mustang, has become one of the most memorable and iconic cinema cars of the 20th century. The Bullitt Ford Mustang Steve McQueen is almost as famous for his love of cars and motorcycles as for his career…
I’d never seen a 1980 Mercury Cosworth Capri before stumbling across this one, and that shouldn’t really be that surprising as only one of them was ever made. The car is a proof-of-concept prototype overseen by the Ford Motor Company but actually developed by the Mercury and McLaren Engines Inc. The Cosworth BDA Connection McLaren Engines Inc. had previously…
This is an original Ford Super Deluxe V8 Marmon-Herrington Wagon – an exceptionally rare period conversion to four-wheel drive. Marmon-Herrington are oft forgotten when we talk about the rise of modern SUVs which is largely believed to have begun in the 1960s with vehicles like the Range Rover Classic, the Ford Bronco, and the International…
This was Steve McQueen’s Nimbus Model C motorcycle – an unusual and quite advanced bike from Denmark characterized by its inline-4 cylinder engine with a single overhead cam and the distinction of being one of the first motorcycles to be fitted with telescopic front forks. The Nimbus Model C The Nimbus Model C is one of the…
