From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.
In fact I’m surprised that no enterprising marketing chap has convinced Shell, Exxon, Caltex etc to create and distribute their own GPS app for iPhones and then offer it for free. Being able to both advertise your product and direct people to your gas stations seems like a good idea, although on second thought, oil companies don’t seem to be all that good at directing their oil tankers away from rocks.
Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.
The Hoss Fly is a Chevrolet V8-powered barstool created by the team behind the Boss Hoss, an American V8-powered motorcycle that holds the record for having the largest engine of any production motorcycle.
Whereas the Boss Hoss is a series of road legal motorcycles, the Hoss Fly is designed as a non-road legal novelty vehicle that has a top speed of 25 mph, a towing capacity of 2,000 lbs, and it fits neatly into the back of a pickup truck.
This 1968 Ford Bronco is the most successful Pioneer 4×4 class truck in modern NORRA desert racing history, it has competed in the brutal Mexican 1000 since 2010, racking up 7 class wins and 4 Pioneer-era “Steve McQueen” trophies. “The Bronco has always been the benchmark of off-road ability and an icon in the world of desert racing,…
The Film Classic Car poster by Rear View Prints has quickly become one of their most popular designs, it features 15 iconic cars from a slew of great films, and it works as an excellent conversation piece as people try to name all 15 films or television series. The cars and their corresponding films are…
The Speakeasy is the latest offering from Fitzke Wood Boards, a small Minnesota based company run by Kevin Fitzke. Kevin was born and raised in Minnesota, known as the land of 10,000 lakes (which he spent countless days exploring), and he spent much of his life admiring the sleek mahogany speedboats of the 1930s. In…
The 1985 Daytona 200 was a significant race in the career of “Fast” Freddie Spencer, he pulled out a lead early in the race before a mystery engine problem forced him into the pits and out of the race – or so many thought. The engine problem proved to be a gremlin that would disappear…
The Dodge Power Wagon was developed shortly after World War II due largely to popular demand – Dodge had built the almost indestructible 3/4 ton WC series of 4×4 trucks from 1934 onwards, during the war many young American men fell in love with their go-anywhere capabilities, and desired a civilian version for their own use….
