From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.
In fact I’m surprised that no enterprising marketing chap has convinced Shell, Exxon, Caltex etc to create and distribute their own GPS app for iPhones and then offer it for free. Being able to both advertise your product and direct people to your gas stations seems like a good idea, although on second thought, oil companies don’t seem to be all that good at directing their oil tankers away from rocks.
Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.
These tumblers have a topographically correct 3D imprint of Mt. Everest in the base, giving you something to look at when you’re working your way through a glass of bourbon, single malt, or rye. Whiskey Peaks make each of these glasses individually, using premium lead-free glass and traditional glass blowing techniques. This set comes with…
The HORIZON Watch was designed to be an affordable, minimalist Swiss-made wristwatch with a unique face that tells the time at a glance. Time is read by noting the position of the rotating disc, one half indicates daylight and the other half indicates night, it rotates once every 24 hours, and you read the time…
The Austin-Healey 100 The Austin-Healey 100 is one of the most beautiful British cars of its time, in fact I’d go so far as to say that it’s one of the most beautiful cars of its time regardless of origin. Amazingly the designer behind the low, sweeping roadster wasn’t actually a designer and he had…
This is an original Ford Super Deluxe V8 Marmon-Herrington Wagon – an exceptionally rare period conversion to four-wheel drive. Marmon-Herrington are oft forgotten when we talk about the rise of modern SUVs which is largely believed to have begun in the 1960s with vehicles like the Range Rover Classic, the Ford Bronco, and the International…
The W. R. Case & Sons Hobo Knife is actually three utensils in one, and each can be detached to give you a full three-piece cutlery set for dinners when you’re on the road (or on the rails). Hobo knives were originally developed for American wanderers and migrant workers, the name “Hobo” is though to…
A couple of years later in 1957, Dean Jeffries set about customizing a Porsche 356A Carrera GS he’d bought secondhand, he wanted to showcase his abilities as a body-man as well as a painter, and he knew the best way to do this was to create a show car.
