From the early 1920’s right through to the 1980’s oil and gasoline companies used to hand out free road maps featuring their own company advertising. From a marketing perspective, it’s a very good idea and I’m surprised it isn’t more commonplace nowadays.
In fact I’m surprised that no enterprising marketing chap has convinced Shell, Exxon, Caltex etc to create and distribute their own GPS app for iPhones and then offer it for free. Being able to both advertise your product and direct people to your gas stations seems like a good idea, although on second thought, oil companies don’t seem to be all that good at directing their oil tankers away from rocks.
Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.
Peter Maier At the age of 20, Maier was one of the youngest designers ever hired by General Motors Corporation. After seeing Maier’s work at the 1964 New York World’s Fair, renowned automotive designer and VP of GM, Bill Mitchell, offered Maier a position for their 3-month Summer Program. Halfway through the program Maier was offered…
The Halley Helmet Stand is a minimalist helmet stand designed to protect your helmet’s impact absorbing liner by dispersing its weight over a sphere, rather than over a hook or a knob. Helmet storage is a problem for many of us, they’re often left on coat hooks or flat table tops, neither of which is ideal….
The Yamaha RZ350 Kenny Roberts Edition is a holy grail for fans of two-strokes, it was the last street-legal two-stroke ever offered for sale in the USA due to tightening emissions regulations, and the RZ350 remains so popular today that entire races are dedicated to them called “RZ Cups”. The Yamaha RZ350 Kenny Roberts Edition In order to…
The Lamborghini Miura P400 SV was the third, final, and fastest major iteration of the world’s first supercar. The Miura was a design and engineering revelation when it was first shown to the public at the 1966 Geneva Motor Show, the chassis had been shown a year before at the 1965 show in Turin where…
This beautifully detailed Ayrton Senna sculpture is a life-size piece by celebrated artist Paul Oz, it’s comprised of 160 kilograms of raw bronze, and it carries the not-insignificant price tag of £199,000 (approximately $256,000 USD). In 1993 Senna said “If you take away Eau Rouge, you take away the reason why I do this”, for…
This was Steve McQueen’s Nimbus Model C motorcycle – an unusual and quite advanced bike from Denmark characterized by its inline-4 cylinder engine with a single overhead cam and the distinction of being one of the first motorcycles to be fitted with telescopic front forks. The Nimbus Model C The Nimbus Model C is one of the…
