Les Ateliers Ruby Helmet by Jerome Coste

When it comes to helmet design, no one beats Ruby. This French company produces some of the best looking lids currently in production and before you dismiss them as mere toys, you might be interested to know that they’re certified by both the US DOT and the stringent European ECE 22.05.

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Deus Band Wagon Fleece

I don’t know who designs the clothing over at Deus Ex Machina but I’m a fan. This hoodie is no exception, it comes in either navy blue or the charcoal grey pictured here and is currently marked down from $79.95 to $39.95

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I.D.W.P. by Edwin

Edwin is a clothing label favoured by many motorcycle aficionados, especially those in the custom-but-not-a-chopper scene. This film was produced in conjunction with Blitz Motorcycles out of France and features some of Blitz’s bikes…

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