Lotus is back in a big way. The company is rising from a small British car maker to potentially one of the biggest sports car builders in the world with the announcement of 6 new models in Paris last year (I’ll be needing the the Elan)
Edwin is a clothing label favoured by many motorcycle aficionados, especially those in the custom-but-not-a-chopper scene. This film was produced in conjunction with Blitz Motorcycles out of France and features some of Blitz’s bikes…
The Plaintiff series of sunglasses by Oakley are designed to be a modern take on the age-old aviator design, Oakley set about creating their own aviator using state-of-the-art materials like titanium hinges, leaf-spring stems designed to flex rather than snap, an 8.75 base curvature, lightweight C-5™ alloy frames and Iridium® coated lenses.
In the formative years of motor racing, no gentlemen would be caught dead in his automobile without his leather helmet, goggles and trusty driving gloves. Fortunately, companies that still produce these items still exist and as the above pictured gloves attest, they haven’t lost an ounce of style over the passing decades.
Ariat have been making riding boots since 1993, their footwear is well known for having a retro look with much more modern performance characteristics. They’re an established world leader in equestrian boots but their motorcycle boots are extremely good as well, this model is called the Rambler and features a distressed leather upper and a Duratread outsole.
The 301 sunglasses by Tom’s Eyewear are the sort of thing I picture a Cary Grant wearing whilst driving a convertible with a bescarved Hepburn in the passenger seat. With walnut-wood temples, a choice of hand-painted colours and Made-in-Italy quality make them an easy addition to the face.
Dime City Cycles is a one stop shop for anyone building or restoring a café racer or retro/vintage motorcycle, they literally sell everything a bike builder might need, including threads like this Café Racer Tee.
Premier Helmets is an Italy based company producing some nice, less common, boutique designs. All their helmets are ECE rated (read more on that here) and this particular model is moulded from carbon fibre. Featuring a flip-down visor (with either a smoked or tinted finish), the helmet looks a lot like something you’d find on the head of an Apache chopper pilot.
California based Xetum Watches produce some very interesting timepieces, the relatively new company uses modern, American designs and powers them with ETA 2824-2 Swiss…