If you were a surfer or a motorcyclist in the 1960s or 1970s, Bruce Brown would have been one of the most important documentary filmmakers in the world to you. Brown’s work was notable not just for its ability to capture the essence of a community, but also for the way it showcased it to…
This Porsche 993 tee is the work of Mason Watson of the Cure Collection, a company he founded to raise money for breast cancer research after losing his mother to the disease in 2008. Mason is an automotive designer based in Southern California, he personally designs all of the tees in the Cure Collection store,…
This Heck On Wheels hat is the work of the team at Go Fast Don’t Die, a brand that started among a group of friends as a saying that one of their mother’s would say to them when they left to go on a group ride: “Go Fast, Don’t Die”. Pretty soon members of the…
The Flame Tank Tee is a popular offering from the team at Full Tank – the world’s first not-for-profit motorcycle apparel company, 100% of their profits support the Movember Foundation who fund global research programs into men’s health challenges such as prostate cancer, testicular cancer, and suicide prevention. Full Tank is a registered charity with…
Hodaka is a name unfamiliar to many in the motorcycling world, it was a joint Japanese and American company that specialised in building lightweight two-stroke motorcycles – many of which were designed for off-road use. The company is widely credited with helping to popularize trail bikes in the United States, they build a range of…
The Danner North Fork Rambler Boot was developed in the style of classic hunting and outdoor work boots, but with the benefit of modern materials ensuring that they’re more comfortable than their forebears, and longer lasting. Danner has been building boots since 1932, the company was founded during the early days of the Great Depression and…
The team at Crave were the first in the world to develop regular-looking shirts that have a full Kevlar® lining and pockets for elbow, shoulder, and back armor. The shirts proved immediately popular, particularly in warmer climates, and they became a regular sight at vintage and custom motorcycle events. Crave is run by a friendly…
The Flint and Tinder 10-Year Hoodie was designed to be the single most American piece of clothing in your closet – it’s made from cotton from the Mississippi Delta, 23 oz extra soft fleece from South Carolina, twill-reinforced seams made in Philadelphia, with heavy-duty zippers machined in Georgia, it’s then cut, sewn, and finished by…
Up until today I thought the term “beanie” was universal, only to discover that the Canadians called them toques or tuques and the Americans often refer to them as knit caps. That said, I think beanie is the best word for it so that’s what I’m sticking to. Town Moto is a small local motorcycle…
The Art of Moto Wellbeing T-Shirt is a new design by Full Tank, a motorcycle apparel company founded to raise money for the Movember Foundation to help men by funding programs to research, fight, and cure prostate cancer and testicular cancer as well as raise money for men’s mental health programs and suicide prevention. Full…
The Alpinestars Distance Fleece is a retro sweater from the Italian motorcycle gear manufacturer designed to reference the styling of the ’60s and ’70s – the era when the company was first established and making a name for itself. Alpinestars was founded by Sante Mazzarolo in the early 1960s in the Northern Italian town of…
The Piloti Pistone X driving shoe is an update to the popular Pistone series that have helped establish Piloti as a world-leader in the field of high-performance motoring footwear. Piloti Established in California in the 1990s, Piloti started out making racing boots for professional drivers, before expanding out into the gentleman driver market with shoes…
