The BMW 2002 proved to be a major milestone for the company as it worked to build itself up again after the Second World War. To catch a glimpse of the process BMW had been through during the 1940’s and 1950’s we need to remember that two vehicles that had played a major role in the company’s fight for survival were the little Italian designed Issetta bubble car, and the Volkswagen like BMW 700. Small, inexpensive cars that BMW was able to produce and sell in sufficient numbers to keep the company afloat.
When the Land Rover was first created it was only expected to be a stop-gap vehicle that would be in production for three years or so until war ravaged austerity Britain was “back on her feet” and Rover could go back to making nice luxury cars for doctors and other such professional people.
The creation of the Japanese sword gives us an insight into the thinking behind the creation of the Universal Japanese Motorcycle (UJM). In the time prior to the Japanese creating their own sword design they used a variety of design concepts mostly borrowed from China. But there came a point at which they seem to have collectively decided that the two handed sabre was the best choice…
Back in 1978 when Yamaha first created the SR500 it was intended to be a Japanese replacement for British thumpers like the Manx Norton – yet Yamaha also made it a bike for entry level riders by building the SR series to be easy to ride and easy to maintain.
If the Brough Superior was the Rolls-Royce of motorcycles, then the Vincent Black Shadow was the Aston Martin. When Vincent began back in 1928 they started out the way they meant to keep going as “the makers of the world’s fastest motorcycles”.
Motorcycles were a market that was to be a natural opening for Japanese industry. Although the British, Americans, Italians, and Germans were making motorcycles that sold well they were steeped in traditional ideas of what a motorcycle should and should not be. The Japanese were not. Japan had worked on creating a motorcycle industry especially in the post war period.