The First Generation Chevrolet K5 Blazer first appeared in 1969 as a competitor to the already established International Harvester Scout and the Ford Bronco, despite its status as the new kid on the block, it was outselling both of its competitors within a year.
The first generation of the Ford Bronco has become a much sought after vehicle by people looking for a simple and easy to maintain classic 4×4 that delivers a good (for the period) on-road and off-road driving experience. The fact that the Bronco is a design icon from the early days of civilian 4x4s does absolutely nothing to hurt its global desirability.
Enzo Ferrari is reported to have called the Willys Jeep “the only true American sports car” – it was also one of very few things designed by a committee that turned out to be a success. This true American sports car, designed by a committee, was the American icon of the Second World War, the humble Jeep.