This is the Shinola Monster Automatic, it’s one of the top-of-the-line watches from the Detroit-based watchmaker and it’s powered by Swiss-made automatic movement that winds itself with the motion of your wrist.
The team at Shinola designed the Monster Automatic as a modern dive watch the evokes the key style elements of the genre that dates back to the mid-20th century. It’s water resistant down to 1,000 feet and it has a brushed stainless steel case to ensure it’s protected against corrosion.
Fast Facts – The Shinola Monster Automatic
- Shinola was founded in 2011 in Detroit to bring back the formerly great American tradition of watchmaking – at that time no watches had been mass-produced in the USA for decades.
- In the years since the company has grown substantially in size, although watches are their core product line they also sell a variety of other goods that are all made or assembled in the United States.
- The Shinola Monster Automatic is a modern take on the classic dive watch and it isn’t all just for show – it’s a highly capable timepiece that’s water resistant down to 1,000 ft and it’s powered by a Swiss-made Sellita automatic mechanical movement.
- Each watch has Super-LumiNova lume on indices and hands for low-light visibility, a 38 hour power reserve, a domed sapphire glass crystal, a stainless steel case with a brushed finish, and a date complication at the four o’clock marker.
What’s In A Name?
The first company to use the name Shinola was founded in Rochester, New York in 1877. It was a shoe polish manufacturer that rose to become one of the most popular in the United States.
The brand became so popular that the phrase “You don’t know sh*t from Shinola” was coined to describe a person who didn’t know what they were doing or who was out of their depth, the humor being that the black/brown Shinola shoe polish could be mistaken for excrement.
When Tom Kartsotis was having meetings in Detroit about starting a new American watchmaking company one discussion was said to have become heated, with someone using the old “You don’t know sh*t from Shinola” phase.
This led to him researching the now defunct shoe polish brand and reviving it as America’s new homegrown watchmaker.
The Shinola Monster Automatic
The Shinola Monster Automatic was designed to be a tool watch, a highly capable dive watch with a reliable Swiss automatic movement, a tough case and crystal, and water resistance down to 1,000 ft.
The design evokes the classic dive watches of the 1950s and 1960s that established the genre, with a minimalist watch face, large lumed hands and markers, and a large dive timer bezel – all to ensure the best possible legibility in low light conditions and murky water.
The case is made from brushed stainless steel as is the bezel and case back, and it’s topped with a domed sapphire glass crystal with anti-reflective coating. Super-LumiNova lume is used on the indices and hands for nighttime use and the watch has a screw-down crown.
The heart and soul of any watch is its movement, the Monster Automatic is powered by a reliable Swiss-made Sellita movement with a date complication and a 38 hour power reserve.
Automatic mechanical movements like this don’t have batteries – they instead wind themselves based on the natural movements on your wrist and arm throughout the day.
We’ve shown you the Midnight Blue version of the watch here but it also comes in Black, Bronze, Orange, and Titanium. Although the asking price of $1,250 USD isn’t cheap it’s not bad at all for a watch of this caliber with a Swiss movement and a limited lifetime warranty.
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