The Rover SD1 was nicknamed “the poor man’s Ferrari Daytona” not long after its release due to the somewhat similar styling, which probably helped its sales, and the V8-powered four-door executive car quickly earned its place on British roads.
The SD1 was used extensively by the British Police and it performed well in both touring car racing and rally. With its modern styling and V8 power, the SD1 won the 1977 European Car of the Year title shortly after its release, and it looked like Rover had a winner on their hands.
Fast Facts – The Rover SD1 Vanden Plas
- The Rover SD1 was one of the most important cars released by British Leyland in the 1970s. It was intended to be a mass-produced sedan targeting the middle class in Britain, Europe, and in the United States.
- Interestingly the Rover SD1 design team of David Bache and Spen King had earlier collaborated on the first Range Rover.
- The styling clearly took some influence from the Ferrari Daytona, however it possibly took even more from the Pininfarina designed BMC 1800 concept car.
- The Rover SD1 Vanden Plas model was the top of the line luxury model introduced in 1980 with every available optional extra included as standard.
The Rover SD1 – “Specialist Division 1”
In the early 1970s Rover, now part of the British Leyland (BL) group, began the process of developing a successor to the long-in-the-tooth Rover P6 and the Triumph 2000/2500 sedans.
Above Film: This is a period promotional film from Rover for the then-new SD1 showing its development.
Designers from both Rover and Triumph submitted their design proposals as part of the Specialist Division and perhaps unsurprisingly, the Rover design was chosen as the winner. The final design was penned by David Bache with Spen King handling the engineering side of things – this was the same two man team that gave the world the Range Rover in 1969.
The SD1 was developed with a steel unibody chassis fitted with MacPherson strut front suspension, and controversially, a live axle in the rear. Many felt that the live axle was a step backwards when much of the European competition was switching to an independent rear end for better handling.
The name of the car, SD1, was taken from where it was developed “Specialist Division” and “1” for the fact that it was the first vehicle they had created.
At the time of the vehicle’s release in 1976 the only engine offered was the 3.5 liter Rover V8, an all-alloy engine that had originally been developed by Buick in the United States before the design and tooling was bought lock, stock, and barrel by Rover later in the 1960s.
This combination of modern styling and V8 power won the Rover SD1 plaudits, it featured in TV shows, it was used by the police for highway pursuit duties, and it became a favorite of British executives who didn’t want to drive something “foreign.”
Later in the production of the car it would be offered with straight-six engines as well as a diesel for those concerned with mileage over fun. It remained in production from 1976 until 1986 with over 300,000 made in total.
Relatively few SD1s have survived to the modern day, largely due to the fact that they were prone to rust (as were many vehicles of the era) and their values plummeted fairly quickly by the time the end of the 1980s came around.
There is a robust group of enthusiasts out there keeping some on the road, and providing advice, tips, tricks, and spare parts for both new and old members of the SD1 faithful.
The Rover SD1 Vanden Plas Shown Here
The car you see here is a Rover SD1 Vanden Plas, a luxury model released in 1980 that came with every one of the optional extras already installed and a leather interior as standard.
This SD1 is in remarkable time capsule-like condition, it still has its original Pioneer stereo radio cassette, and the listing notes that the car has no signs of body rust or bubbling paint.
It’s currently being offered for sale out of Zwanenburg in the Netherlands on The Market by Bonhams, if you’d like to read more about it or register to bid you can visit the listing here.
Images courtesy of The Market by Bonhams
Articles that Ben has written have been covered on CNN, Popular Mechanics, Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, Autoweek Magazine, Wired Magazine, Autoblog, Gear Patrol, Jalopnik, The Verge, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with well over a million monthly readers from around the world and many hundreds of thousands of followers on social media.