The Build is a new book by highly respected writer and motorcycle journalist Robert Hoekman Jr. It’s a detailed look into the minds of some of the most influential custom bike builders in the world today, including John Ryland (Classified Moto), Alan Stulberg (Revival Cycles), Jared Johnson (Holiday Customs), Jarrod DelPrado (DP Customs), and Max Hazan (Hazan Motorworks).
At 192 pages in length, The Build is characterised as a blueprint to building custom motorcycles – kind of like a bible for people like us. It includes explanations of the various custom motorcycle types, and then moves on to choosing a suitable donor bike, how to choose parts, and advice on painting and finishing. It contains a broad range of staggeringly beautiful images, and I can imagine that many will use it as a coffee table book, but it contains the potential for much more.
Articles that Ben has written have been covered on CNN, Popular Mechanics, Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, Autoweek Magazine, Wired Magazine, Autoblog, Gear Patrol, Jalopnik, The Verge, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with well over a million monthly readers from around the world and many hundreds of thousands of followers on social media.