This marketing poster from Triumph Motorcycles circa 1977 is a great example of how to turn a weakness into a feature. Most, if not all, of the Japanese bikes of the era had electric starts, the Bonneville still used a kicker and this was the marketing departments play at selling it to the masses.
I would have bought one.
Articles that Ben Branch has written have been covered on CNN, Popular Mechanics, Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, Autoweek Magazine, Wired Magazine, Autoblog, Gear Patrol, Jalopnik, The Verge, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with well over a million monthly readers from around the world and many hundreds of thousands of followers on social media.
