This marketing poster from Triumph Motorcycles circa 1977 is a great example of how to turn a weakness into a feature. Most, if not all, of the Japanese bikes of the era had electric starts, the Bonneville still used a kicker and this was the marketing departments play at selling it to the masses.

I would have bought one.

Founder + Senior Editor

Ben Branch has had his work featured on CNN, Popular Mechanics, the official Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more.

Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and hundreds of thousands of followers on social media.

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