The new Bell & Ross GMT-TWG is a limited edition model that’ll only be sold through online retailer The Watch Gallery, the rather lengthy full-name of the model is Bell & Ross BR03-51 GMT-TWG Limited Edition and the choice to sell it exclusively online through a single retailer offers an interesting look into the shifting sales strategies of some of the larger luxury brands.

With a mechanical-automatic Soprod TT651 movement and an anti-reflective sapphire, the square-cased GMT-TWG follows closely with the Bell & Ross Aviation Collection that debuted in 2005. The square-shape is designed to evoke the style of classic instruments on the dashboard of pre-digital aircraft and the collection has been hugely popular, single handedly lifting the brand from relative obscurity to a seat at the table of the largest luxury watch makers in the world.

With only 50 being made and a price tag of £3,500 ($5,800 USD), this isn’t a watch for everyone, however if you’d like to strap one on you can click here to visit Bucherer. If you’d like to read a little more about the model and about Bell & Ross in general, you can click here to visit A Blog To Watch.

Bell & Ross GMT-TWG 2

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Ben has had his work featured on CNN, Popular Mechanics, Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, and many more. Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with millions of readers around the world and many hundreds of thousands of followers on social media.

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