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Written by Ben Branch |
June 10th 2012
This classic promotional film from Chevrolet shows the 1957 Pikes Peak climb, using normal, factory spec Chevrolet 4x4s. This isn’t the usual race up the dusty trail, Chevrolet wanted to show off the capabilities of their 4×4 workhorses and so they took them off the trail and right to the summit of Pikes Peak over a period of 3 days.
The film is a quintessential ’50s promotion piece and that alone makes it worth a watch, in fact Chevy would probably benefit from turning out films like this nowadays instead of the same tired old 30 second commercials.
Articles that Ben Branch has written have been covered on CNN, Popular Mechanics, Smithsonian Magazine, Road & Track Magazine, the official Pinterest blog, the official eBay Motors blog, BuzzFeed, Autoweek Magazine, Wired Magazine, Autoblog, Gear Patrol, Jalopnik, The Verge, and many more.
Silodrome was founded by Ben back in 2010, in the years since the site has grown to become a world leader in the alternative and vintage motoring sector, with well over a million monthly readers from around the world and many hundreds of thousands of followers on social media.
This is the first Chrysler Sno-Runner we’ve ever seen that’s in completely unused condition, because it’s never been removed from its original factory crate….