hotpants 1972 ducati 750 Ducati 750

Motorcycle advertising has changed a huge amount since the ’70s and ’80s. It used to be Girl-Bike-Logo and motorcycle sales were booming, in more recent times it’s become more technical and motorcycle sales have waned, I may be drawing an overly simplistic correlation-causation line in the sand here but I vote that we go back to ads like this one.