Motorcycle advertising has changed a huge amount since the ’70s and ’80s. It used to be Girl-Bike-Logo and motorcycle sales were booming, in more recent times it’s become more technical and motorcycle sales have waned, I may be drawing an overly simplistic correlation-causation line in the sand here but I vote that we go back to ads like this one.
The Spirit of Munro is a salt lake racer built as a hat tip to legendary motorcycle racer, Burt Munro. Munro’s original streamliner was based on a 1920 Indian motorcycle, the bike was ancient by the time he set his last record (at 47 years old), it’s a staggering testament to his abilities as an engineer that he was able to set so many records with it, including the under-1000cc world record which still stands today.
We’ve featured the work of Derringer Cycles in the past, they build what are quite possibly the best production motorised bicycles in the world and their attention to aesthetics and detail is second to none.
This Kawasaki Zephyr 750 by Ton-Up Garage is a beautiful example of what can be achieved with an old motorcycle if you know what you’re doing, and you aren’t afraid to take your time with it. Looking for all the world like a modern “retro-concept” bike from a motorcycle show, the Zephyr has seen a…